Making a Difference for Sickle Cell Warriors

Client:

Jarriah Sickle-Cell Foundation

Industry:

Non-Profit / Public Health & Advocacy

Services Provided:

Nonprofit Structuring | Brand Identity | Personal Branding | Website Design |
Strategic Messaging | Volunteer Recruitment | Advocacy Support

Location:

United States & Nigeria

( View website )

The Challenge

The founder of Jaraya Foundation had a powerful vision: to support women at risk of giving birth to children with sickle cell disease, particularly those in AS/AS marriages. However, she had no structure, brand identity, or execution plan to bring the idea to life. She needed a team that could build a foundation from scratch — with heart, clarity, and credibility.

Our Approach & The Result

Maggie Global Consult worked closely with the founder to translate a heartfelt idea into a professionally structured, emotionally resonant non-profit brand.

Organizational Structure:

We developed a full internal structure for the foundation — from governance to team roles and operational flow.

Full Branding Package:

Designed the foundation’s name, logo, visual identity, and messaging to ensure trust and connection with donors and communities.

Founder Branding & Storytelling:

Developed a compelling personal brand for the founder, empowering her to share her story and vision authentically establishing credibility and emotional connection.

Website Development:

Built a clean, modern website with integrated volunteer sign-ups, donation support, and information about sickle cell outreach initiatives.

Volunteer Program & Letters:

Recruited volunteers, drafted outreach and fundraising letters, and built engagement systems that positioned the foundation for grassroots impact.

Launch Strategy:

Guided her through pre-launch, launch day, and post-launch activities to maximize awareness and donor confidence.

2 Countries

Successfully launched Jaraya Foundation across the USA and Nigeria

500+

Created a platform that has sponsored dozens of women for fetal genotype testing

66%

Enabled outreach in schools across Lagos and Benin to promote awareness

47%

Garnered volunteer support and increased public visibility of sickle cell advocacy

I had only an idea, but Maggie Global Consult helped me birth a movement. They gave structure to my heart’s desire and helped me build something bigger than I imagined.

Omozee Oko Oboh,

Founder