The Scoop Humanitarian Storytelling Initiative

Client:

The Scoop Storytelling Initiative

Industry:

Media, Storytelling & Nonprofit Advocacy

Services Provided:

Official Branding | Logo Design | Website Development | Business Registration (CAC) | Legal Structuring

Location:

Nigeria (Global Reach)

( View website )

The Challenge

The Scoop Storytelling Initiative, founded by award-winning Nigerian journalist Zainab (alumna of the BBC, Nelson Mandela Fellowship, and global media initiatives) is a press and nonprofit platform that captures and amplifies African stories. Despite the platform’s credibility and impact, it lacked official branding and business registration, relying on temporary design assets and informal structuring.

Our Approach & The Result

Maggie Global Consult was brought in to professionalize and formalize the foundation’ public-facing presence:

Logo Design & Visual Branding

We developed an official logo that reflected the brand’s voice— modern, journalistic, and human-centered.

Website Development

Built a clean, responsive platform that houses stories, press features, and enables connection between storytellers and outreach support.

CAC Registration

Officially registered the initiative under Nigeria’s Corporate Affairs Commission, giving it legal footing and access to funding/partnerships.

Light Legal Structuring

Guided the client through essential setup documentation, contributor agreements, and NGO-compliant frameworks.

Gave The Scoop Storytelling Initiative a professional and legally recognized identity

Enabled the platform to scale its impact with proper branding and infrastructure

Delivered a credible, journalistic presence aligned with the founder’s global reputation

Website and brand tools now support African storytellers and outreach organizations

around the world

Maggie Global Consult helped me transform my storytelling passion into a platform that now carries weight, identity, and reach. Their process was sharp, respectful, and powerful.

Zainab Bala,

FOUNDER AND EXECUTIVE DIRECTOR